August was fantabulous! We celebrated our launch in Sydney with Australia's beauty elite.
Hosted at The Langham, I was privileged to meet with many journalists, editors and influencers, who are all so lovely and warm. Our one-on-one meets allowed me to indulge in conversations and chats, which was my favourite part of the event. I shared how we started, why we exist and our beliefs. I was thrilled to present them their own set of customised products.
But first, food!
Sally Hunwick from Marie Claire tests out her own Brilliant
To explain the level of customisation we do, we showed how the same product can be formulated into contrasting variations to suit the individual's skin type and preferences - from thick comforting creams, featherweight lotions to water-light tonics. As every single one of our products is made specifically for the user, our routine, though minimalistic, ticks all the boxes. There is no need for multiple steps.
Our sensory booth displaying some formulation possibilities
Kelsey Ferencek from NW/OK! checking out different product textures
Our minimalistic face care routine
My biggest take away from the event was how my personal experience and belief that less is more resonated with nearly everyone. They are industry insiders, having tried and seen it all. The gut instinct to fix a skin problem by throwing everything at it is in fact, counterproductive.
I look forward to our launch event in Brisbane - stay tuned!