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But first, hydrate

What's your number one skin priority?

Maybe you focus on getting clear skin, fading sun spots or preventing facial lines. Actually, its more like all of them!

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Does non-comedogenic mean no breakouts?

Ever broken out from a non-comedogenic product before?
By their very definition, they are technically not supposed to clog pores. So why and how did the opposite happen?

The origins of comedogenicity
'Comedogenicity' is the ability for something to cause comedones or clogged pores. This concept came about in the 1970s to explain how acne can be caused by the application of certain cosmetic products.
The original study involved applying different ingredients on rabbits' ears and see if they caused comedones. The...

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Good Hair Day, Everyday

By Anita Scuderi, Adam & Eva Hairdressers
Don't wash too often. But when you do, wash it well.
Most clients wash their hair every day or every other day, which is too often! Ideally, you should be washing your hair once or twice a week! Your hair's natural oils are designed to condition and protect your hair, so when you shampoo daily, it removes these vital oils away.
To help stretch your regular wash out a day or two, double (or even triple!)...

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The truth about dark and light

About 80% of the people I encounter struggle with hyperpigmentation.

It is difficult to resolve for many people as they don't understand it enough. They also find it confusing to navigate through products as they don't really know what works.

If this is you, keep reading!

Hyperpigmentation 101
Melanin gives our skin its natural colour. The dark spot or patch we see is a result...

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When less is more

The more active ingredients there are, the more effective the product is. Right?

Product ingredients are always listed in decreasing concentrations on the label. There is a common belief that a fantastic product should have all actives high up in the ingredients list (i.e. used in large amounts). When active ingredients appear at the bottom of the list, many people assume that the product won't be effective.
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Our favourite ingredient

Out of all ingredients I use, there is one that I love the most.

Actually it is a group of them called humectants. What are they and what makes them so special?

The power of humectants
All humectants have one thing in common. They attract water to themselves.
When we use humectants on our skin, they attract water from their surroundings, resulting in an increase in the amount of water on our skin surface....

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Sun Protection FAQs

Today we're answering the most frequently asked questions on sun protection.

Which is better - physical sunscreen or chemical sunscreen?
If you can tolerate both, the better one is the one you can bring yourself to use consistently. Those very picky with textures might prefer chemical (or hybrid chemical-physical) ones as they are typically more fluid/spreadable than physical ones. They also do not give any white-cast or flashback in photography.
If you have rather sensitive skin, a physical sunscreen will be your...

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Physical vs Chemical Sunscreens

Sunscreens protect us from UV radiation, the biggest contributor to premature skin ageing.
As mentioned previously, sun filters are the ingredients in sunscreens that protect us from UV rays. These filters work using a chemical or physical mechanism that prevent UV from entering our skin.

Physical Sun Filters
Physical filters reflect UV radiation from skin's surface. There are only two physical sun filters to date

Zinc oxide: UVA and UVB protection
Titanium dioxide: UVB...

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Sun Protection 101

Sun protection is essential, even if you don't spend a lot of time outdoors.
Other than painful burns, the sun is also the main cause of premature skin ageing i.e age spots, dullness, wrinkles and chronic dehydration. These signs only creep up on us many years later in our lives, where we will then spend an even longer time trying to reverse the damage.
Why is the sun so detrimental to skin health? How can it affect us even if we are...

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Interview with a cosmetic research scientist

Have you wondered who are the actual brains behind a breakthrough ingredient? They are cosmetic materials research scientists, working behind the scenes in R&D departments of cosmetic material suppliers and manufacturers worldwide. I am fortunate enough to learn more about what goes into developing novel cosmetic raw materials with a brilliant researcher, Dr Bianca McCarthy.
Originally from Brisbane, Bianca started her career as a cosmetic chemist, then obtained a PhD in Science at the University of Sydney (in record time!) and...

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Glycoin® natural - Desert miracle molecule

If you haven’t not heard about Glycoin®, you can catch up quickly here.

Origins from the Resurrection Plant
This fascinating ingredient has fascinating origins. Glycoin® is the key to the unique resilience of the desert resurrection plant Myrothamnus flabellifolia. Resurrection plants have the ability to withstand long periods of drought and extreme weather conditions; during which it completely desiccates, appearing withered and dead. However, as soon as rain falls, it revives and re-greens itself within hours.
Glycoin® is the stress-protective molecule...

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Glycoin® natural - A novel active

Despite the sheer number of new cosmetic raw materials that enter the market, genuine breakthroughs are few and far in between. However, once in a blue moon, an exceptional innovation comes along.
Boosting a multitude of skin benefits, German-bioengineered from 100% natural origins and comprehensively studied with excellent skin safety profile; introducing a novel active, Glycoin® natural.
Glycoin® is remarkable in many ways. Let’s start with an overall view of what it does.

Anti-age & rejuvenates

Lift, tighten,...

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Whimn Feature

Whimn feature, '6 skincare experts share their number 1 hero ingredient'.
Published 25 June 2018

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Spotlight on hyperpigmentation - Lightening actives with Proven Efficacies

Hyperpigmentation is one of the most common skin concerns across all ages and ethnicities. As a result, skin lightening or brightening products have become extremely popular.
How do we know which ones will work? The proof is in the pudding, or in our case, ingredients. Let’s first understand how pigment is formed in our skin, before we look at some of the best-studied lightening actives and how they work to diminish hyperpigmentation.

Process of Melanin Formation
Melanin production (melanogenesis) can...

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Spotlight on hyperpigmentation - All spots are not created equal

Hyperpigmentation is one of the issues that many of my clients are concerned with. Despite being most frequently associated with age and sun spots, hyperpigmentation encompasses a very wide variety of condition from birthmarks to acne scarring.
There are many different forms of hyperpigmentation. Even though all of them involves the over-production of skin pigment, their causes are not always the same. Let’s start by looking at why hyperpigmentation occurs.

How we get our skin colour
We all have colour in...

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Why am I breaking out with my new products?

After much research and consideration, you finally decide on trying out that new skincare routine. But one week later instead of having amazing skin, you find a lot more bumps starting to appear!
Is this normal? How long should I persist? Will the breakouts stop?
Before you go into panic mode and start to switch, let's find out what is happening before deciding what to do.

Why am I breaking out more?
First of all, this is quite normal when you initially switch...

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Getting serious with serums

Serums are misunderstood.
They are made out to be high-performance products, must-haves for anyone serious about skin care. However, they're not always potent nor necessary.
Let's start with breaking down common misconceptions about serums.

Serums contain the highest amounts of actives
Contrary to popular belief, serums do not always have highest concentrations of actives compared to other types of skin care products. There are no formulary requirements for serums to be high in actives, so just because something is labelled as a serum...

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Are you Vitamin B deficient?

By Rosie McKay, See. Need. Want

Haven't been feeling yourself lately, perhaps a bit lethargic, or experiencing any of the following physical, mental or emotional symptoms?

Constantly feel tired
Regularly feeling run-down
Unexplained skin rash or cracks around mouth
Tingling in hands and/or feet
Feeling confused and/or lightheaded


If you answered YES, then you may be presenting signs of vitamin B...

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See Need Want Feature

See Need Want feature, 'Customised skincare- is this the answer to clear skin?'
Published 30 May 2018.

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Through thick & thin III: Why different product textures exist

Recap: Thickeners (or rheology modifiers) give products their thickness.
Combining different types and amounts results in products of varying consistencies. Why create different textures?

For that luxurious feel
Heavy creams have long been associated with luxury. Playing on this psychology many of us have, lots of signature products from high-end brands are purposefully formulated to be thick and rich.

Prevent evaporation to retain moisture
Thick moisturisers have a high content of thickeners (particularly fatty alcohols and waxes), giving a high degree...

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